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(Image: https://toppersworld.com/wp-content/uploads/2015/05/Logo-Design-Order-Buy-Logo-Design_-Select-Custom-Logo-Design-Package-For-Your-Company-Or-Business-925x1024.png)Print Is More Sustainable Than You Might Think. How Does Your Business Compare? The death of print? With the arrival of web sites and also other digital media many enthusiastic technophiles were prophesying the death of print but despite this brochures, magazines and books have kept going strong. The reason is people like paper. It's tactile, easy to use and accessible all of which make print design a robust medium. Research has shown that 73% of shoppers choose to read print even if the identical submissions are available online and 59% of clients pay more attention to print ads than internet advertising. Many businesses recognise the benefits of delivering printed communication in the hands with their customers and prospects to share their message and acquire a competitive advantage. If designed well, brochures and other printed marketing collateral are really easy to read, present a specialist image which enable it to be structured to offer information very effectively. Sustainable awareness The newest threat on the printed document is the increasing concentrate on sustainability issues and the perception that it's not eco-friendly to print on paper. Over the past decade roughly the paper and print industries made some big changes to be sure their activities have minimal impact on environmental surroundings plus some instances they are improving the environmental cause. Certification Since 1993 FSC in the USA and PEFC in Europe certify the sustainability of forestry, paper and print companies. Both ensure certified companies' operations fulfill sustainability standards and invite a paper trail to be traced from your end printed product back for the raw materials that created it. Printed material which utilizes paper from your certified mill using pulp coming from a certified forestry and printed by way of a certified printer can show the relevant certification logo. Truly sustainable Paper is probably the world's most sustainable products. Forests produced by the paper and timber industries behave as carbon sinks that really help repair the environmental damage manufactured by other industries. With paper being made in the off-cuts and scraps from the timber industry, wastage is minimised and sustainability improved. Thanks on the paper and timber industries the forested part of the earth has grown, typically, about 340,000 hectares a year during the last decade. It is estimated that the developed world now has 25% more trees that at the beginning of the 20th Century. Along with the use of vegetable based inks and other sustainable printing practices the whole process of creating a printed document might be truly sustainable. Print vs digital The general perception is digital media is a lot more sustainable than print however when you look at the production, energy use and disposal of electronic equipment it begins to become complex and less straight forward to evaluate. To illustrate vid study with the Swedish Royal Institute for Technology states that reading a newspaper can consume 20% less carbon than reading news online. Recycle, reuse 50% of paper worldwide is fed back in the paper making process with New Zealand in the lead with a recovery rate of 78%. The start to finish sustainability of paper is unsurpassed being a material with recovery rates set to improve in the future. Recycled paper just isn't however always more sustainable than paper created from virgin pulp. It depends mainly for the energizes, de-inking processes and other practices employed by the paper mill or pulp manufacturer. Sustainable future For companies looking to implement sustainable practices you'll find nothing to prevent them by using the advantages of printed collateral to market their business and products. By displaying the PEFC or FSC logos on printed material they're able to also communicate their commitment for any sustainable future with their customers which itself is a competitive advantage for many. We must all understand that to make the printed word truly sustainable the final user must play their part and make sure printed documents are recycled when these are will no longer needed. Figures and data in the following paragraphs sourced from: Deloitte's State with the Media Democracy Survey, 19 March 2009 CEPI Forest Committee ICFPA Sustainability Progress report 2009A�